如何实现真正以客户为中心的运营模式?如何实施客户关系管理系统?本文将从市场营销、销售活动和客户服务等三大环节入手,寻求上述问题的确切答案。 市场营销 在卖方市场或垄断市场情形下,营销人或销售员会像皇帝一样坐在那里,人家排队来买东西。过了这个发展阶段,到了买方市场,顾客是皇帝了,或更高一级是上帝了,销售人员反过来求人买东西了。这体现了市场经济下的发展趋势。我国市场经济发展已经出现了这种情形:不管是家电业还是其他消费品,资源已是比较充足了,品牌很多,企业要考虑怎样取胜,怎样和其他品牌有区分,达到领先的地位,就要出很多的招数。CRM是其中的一个关键的 How to Realize a Customer-Centric Operational Mode? How to Implement Customer Relationship Management System? This article will start with three major aspects of marketing, sales activities and customer service to find out the exact answers to the above questions. Marketing In the seller's market or monopoly market, marketers or salespeople will sit like emperors and people line up to buy things. After this stage of development, to the buyer's market, the customer is the emperor, or a higher level is God, and salespeople turn to buy things. This reflects the development trend under the market economy. China's market economy has emerged this situation: whether it is home appliances or other consumer goods, resources are more adequate, and many brands, companies have to consider how to win, how to distinguish between other brands, to reach the leading position, we must come out A lot of tricks. CRM is one of the key