论文部分内容阅读
奥迪、宝马和梅赛德斯-奔驰在中国意向购车人群中具有特别强大的品牌影响力;在非豪华品牌中,别克、一汽-大众和上海大众影响力尤为突出7月9日,J.D.Power亚太公司发布的2010年中国新车购买意向研究SM显示,在中国的汽车制造商应着重开发潜在购车人群,尤其专注于在未来12个月购车的中国消费者;而强大的品牌影响力对于将意向购车人群转化为实际购车者具有至关重要的意义。J.D.Power亚太公司中国区董事总经理Jacob George表示:“对于在中国的汽车制造商而言,最大的增长机遇来自意向购车人群。如果成功地将这些意向购车人群转化为购车者,未来几年将为中国带来数十亿元的市场销量。”
Audi, BMW and Mercedes-Benz have a particularly strong brand influence in the Chinese car market; Buick, FAW-Volkswagen and Shanghai Volkswagen are particularly influential among non-luxury brands On July 9, JDPower Asia Pacific The company released in 2010 SME research shows that in China, car manufacturers should focus on the development of potential car buyers, with a particular focus on Chinese consumers who purchase vehicles in the next 12 months; and strong brand influence will be intended for the car People into the actual car buyers have the vital significance. Jacob George, Managing Director, Asia Pacific, JDPower Asia Pacific, said: “The biggest growth opportunity for carmakers in China comes from those who are interested in buying cars.” If these car buyers are successfully converted into car buyers, Will bring billions of dollars of market sales to China. "