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古往今来,各行各业的领导,经常要为达到某种目的,对下属作各种各样的思想工作;有时为了需要,下属也可以对上级领导人作思想工作。作思想工作离不开语言,而修辞又是语言运用的艺术,因此,作思想工作的人,要想取得好的效果,必须针对听、读对象的心理,巧妙地运用语言的各种技巧,才能激起对方思想的共鸣,或者解开对方思想的瘩疙。这里,为什么把“心理”与修辞技巧一起,都作为成功的重要因素对待呢?因为,陈望道早在1924年发表的《修辞学在中国之使命》一文中就指出,修辞的“辞”由“思想”和“言语”两个部分组成,
Throughout the ages, leaders of all walks of life often make various kinds of ideological work for subordinates for certain purposes. Sometimes subordinates may also make ideological work for their superiors for reasons of necessity. For ideological work can not do without language, and rhetoric is the art of language use, therefore, people working for ideology, in order to achieve good results, must listen to and read the object’s psychology, clever use of language skills, In order to arouse the resonance of each other’s thoughts, or solve the other party’s thinking lumps. Here, why “psychology” and rhetorical skills are both treated as important factors for success? Because, as Chen Wendao put it earlier in 1924, “The Rhetoric in the Mission of China” pointed out that rhetoric “ ”From “ thought ”and “ speech ”two parts,