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收益管理作为一项先进的管理技术,在国际货运代理业尚未得到充分应用。现以国际货运代理业中最重要的业务之一——国际集装箱运输代理业务为例,探讨国际货运代理业可否实行收益管理,并从可行性、必要性和紧迫性等三个方面,进行较为详细的分析和论述,得出国际货运代理业开展收益管理不仅是可行的,而且是十分必要的,同时也是急待实施的结论,从而为国际货运代理业实施收益管理提供理论支持。
As a advanced management technology, revenue management has not been fully used in the international freight forwarding industry. Taking international container shipping agency business as one of the most important businesses in the international freight forwarding industry as an example, this paper explores whether the international freight forwarding industry can carry out revenue management, and from the three aspects of feasibility, necessity and urgency Detailed analysis and discussion show that it is not only feasible but also necessary for the international freight forwarding industry to carry out revenue management. It is also an urgent conclusion to be implemented so as to provide theoretical support for the implementation of revenue management in the international freight forwarding industry.