美国的 Farley 公司生产的粉状葡萄糖在市场上占有很大比例,但为了进一步扩大销售,他们对原包装重新进行了设计,因为原来的包装设计给人的印象是一种传统的药品,要想扩大销售,就必须设法改变人们认为葡萄糖仅仅是为年老体弱的病人服用的这一印象,而给人们以一个现代化的、健康的家庭所必须的这一商品印象,为此,新的 In the United States, Farley’s powdered glucose accounts for a large proportion of the market, but in order to further expand sales, they have redesigned the original packaging because the original packaging design gave the impression that it was a traditional medicine. To expand sales, one must try to change the impression that this is the impression that glucose, which is taken only by frail elderly patients, gives the impression that this is necessary for a modern, healthy family. To this end, the new