作者以中国市场十余年摸索为基础,写出了一系列对于中国市场与品牌的独特感悟。本刊将予以选刊,此为首篇,值得关注。欧美市场是一个极为成熟的竞争性市场,100多年的市场经济发展,形成了相对稳定的强竞争环境,在这样一种市场环境下,营销显得有章可循,也很难有所突破。 Based on a decade-long exploration of the Chinese market, the author has written a series of unique insights into the Chinese market and brands. This publication will be selected, this is the first, it is worth attention. Europe and the United States market is a very mature competitive market, 100 years of market economy development, forming a relatively stable and highly competitive environment, in such a market environment, marketing has become chapter-based, it is difficult to make a breakthrough.