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视觉传达,是21世纪现代设计中最重要最宽泛的领域。现代社会所创造的视觉产品,小到生活用品、文化包装、公共广告,大到建筑形态与影视产品,都是具有共同性、共通性和公共性的设计产品,设计的观念和行为日益与客观的现实相融合,与社会发展相一致,成为无法剥离的视觉整体。因而解析高等院校视觉传达的专业性质和发展形式,就是针对现代设计教育多元化专业类型,梳理其中专业形成的根本学理和发展的成因,把视觉传达专业建设得更有特色,从而培养社会所需的设计艺术人才,创新社会商业和文化产品。
Visual communication is the most important and broadest field in modern design in the 21st century. The visual products created by modern society, small to daily necessities, cultural packaging, public advertisements, architectural forms and video products are all common, commonality and publicity of the design products, the design concept and behavior of increasingly and objective The reality of integration, consistent with social development, as the visual can not be stripped of the whole. Therefore, the analysis of the professional nature and development mode of visual communication in higher education institutions is based on the diversification of professional types of modern design education, combing the formation of the fundamental theory and development of professional causes, the visual communication professional construction more distinctive, so as to cultivate social Required design talent, innovative social business and cultural products.