在服装和零售业都陷入平淡的时期,法国鳄鱼依然保持着高增长,这个家族企业如今在股权关系上几近改朝换代,但却维持着有效精准的管理和经营模式。所以有时候复杂的名利场也是一种优化,让古老的品牌保持青春的活力。这支著名的短吻鳄(LACOSTE)在服装行业游了80年,与它骄人业绩同样招人瞩目的是它从来未曾停歇的品牌“名”与“利”的争夺。最近,“名在鳄鱼,利在莫斯”终成定局:品牌创始 While both the apparel and retail sectors are in a doldrums, the French crocodile still maintains high growth. The family-owned business now has almost changed its ownership relationship, but maintains an effective and precise management and business model. So sometimes complex Vanity Fair is also an optimization to keep the old brand alive with youth. This famous alligator (LACOSTE) swims in the apparel industry for 80 years. It is also striking that it has never ceased to compete with its brand name and profit. Recently, “name in the crocodile, Lee in Moss ” the final conclusion: the brand founding