文化创意产业不仅是学界关注的热点,也成为企业关注和投资的热点,更成为各级政府推动当地文化发展的重点内容。本文以成都音乐公园为例,从坚持正确的价值取向,肩负起应有的文化责任;理性面对发展之势,走科学发展之路;依托重点企业,抓住机遇促进政府职能转变;加大宣传交流力度,打造成都新的城市文化品牌四个方面论述了政府在文化创意产业发展中的作用。 Cultural and creative industries are not only the focus of academic attention, but also become the focus of attention and investment of enterprises, and become the key contents of promoting the local culture at all levels of government. Taking Chengdu Music Park as an example, from the point of view of adhering to the correct value orientation, this article takes the cultural responsibility due to it. In the face of the trend of development, the article takes the road of scientific development. Relying on key enterprises, seizing the opportunity to promote the transformation of government functions, Publicity and exchange efforts to create a new urban culture in Chengdu brand four aspects of the government in the cultural and creative industries in the development of the role.