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在概括窜货定义的前提下,针对市场窜货行为的原因,分别从厂商和分销商这两个营销体系的主要环节进行分析,并由此提出了防治窜货行为的主要对策。
Under the premise of generalizing the definition of FALSIFYING, the main reasons for FALSIFYING behavior in the market are analyzed respectively from the main links of the two marketing systems: manufacturer and distributor, and the main countermeasures against FALSIFYING are put forward.