由美国次贷危机引发的全球金融风暴,给世界各国的经济造成了巨大破坏。随着危机的持续扩大蔓延,其对传媒业的影响也日渐显现。广告收入锐减、融资难度的加大和债务攀升,使得众多媒体尤其是报纸的经营陷入困顿,变革势在必行。 The global financial turmoil triggered by the U.S. subprime mortgage crisis has caused tremendous damage to the economies of all countries in the world. As the crisis continues to expand and spread, its influence on the media industry is also increasingly apparent. The drop in advertising revenue, the increase in financing difficulty and the rise in debts have made it difficult for many media outlets, especially newspapers, to make changes.