论文部分内容阅读
作为杨嵩的继任者,陈昊的压力可想而知。前者为中国汽车营销界创造的“传奇”恐怕接下来几年都会为人津津乐道,新任者稍有差池,便可能遭受对比式指摘。这并非良性的评价方式,但却是不可避免的现实世界。个人认为,东风日产选择陈昊某种程度上意味着这家企业营销层面下一阶段战略重心的转移。过去几年中,东风日产之所以能够取得高速增长很大程度上得益于它对市场的把握,并迅速将其转化
As Yang Song’s successor, Chen Hao’s pressure can be imagined. The former created a “legend” for the Chinese automobile marketing community, and I am afraid that people will be relishing the talk in the next few years. The new incumbent will be subject to contrasting accusations in the meantime. This is not a benign evaluation, but it is inevitable in the real world. Personally think that the selection of Dongfeng Nissan Chen Hao, to some extent, means that the corporate marketing level next stage of strategic shift. In the past few years, the reason why Dongfeng Nissan can achieve rapid growth owes much to its grasp of the market and its rapid transformation