引入航空公司直销渠道竞争与合作静态一次博弈模型,分析了博弈的结果,从而得到航空公司直销渠道合作与竞争的纳什均衡策略。航空公司之间的博弈是一种长期博弈,因此在静态一次性博弈模型基础上,建立航空公司直销渠道竞争与合作的动态重复博弈模型,结果表明航空公司应该采取长期合作策略。 The static one-time game model of airline competition and cooperation in direct sales channel was introduced. The game result was analyzed to get the Nash equilibrium strategy of airlines direct channel cooperation and competition. The game between airlines is a long-term game. Therefore, based on the static one-time game model, a dynamic game model of airline direct channel competition and cooperation is established. The result shows that airlines should adopt long-term cooperation strategy.