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在刚刚宣布了推出全线联想品牌V.90 56KModem之后,联想科技还将于近日正式发布自主研发的掌上PC,这是继三年前推出自主研制生产的激光打印机后,联想产品策略的又一重要举措,也是对其贸工技战略具体实施的结果。 对于开拓自主品牌的产品,联想科技发展有限公司市场部总经理张振清先生有着清楚的认识,那就是一定要找准切入点。就比如联想当初推激光打印机时,就是因为已经有了很多的代理经验(代理的激光打印机占据中国市场的30％份额),并且积累了相当的技术知识,掌
After just announced the launch of the full-line Lenovo brand V.90 56K Modem, Lenovo Technology will officially release its own R&D Pocket PC in the near future. This is another important step in Lenovo’s product strategy following the introduction of a self-developed laser printer three years ago. The measure is also the result of the specific implementation of its trade and industry strategy. For products that develop their own brands, Mr. Zhang Zhenqing, general manager of the marketing department of Lenovo Technology Development Co., Ltd., has a clear understanding that it is necessary to identify the entry point. For example, when Lenovo first pushed a laser printer, it was because there had already been a lot of agency experience (the agency’s laser printer occupies 30% of the Chinese market), and accumulated considerable technical knowledge.