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广告业在许多国家,特别是西方发达国家的国民生产总值中的地位越来越高,美国近几年广告费每年平均在600亿美元左右,占世界广告费总和的50％以上,年广告费占年国民生产总值的2.5％左右,平均每人的广告投资为250美元,超过许多发展中国家的人均产值和人均收入。日本是仅次于美国的世界第二广告大国,广告费最近几年一直超过110亿美元,平均每年每人100美元,占世界广告费的10％强,广告业的投入占国民收入的1％。
In many countries, especially the developed countries in the West, the advertising industry is becoming more and more popular. The advertising revenue in the United States has averaged about 60 billion U.S. dollars per year in recent years, accounting for more than 50% of the total advertising costs in the world. Fees account for about 2.5% of GNI, with an average advertising investment of $ 250 per person, surpassing per capita GDP and per capita income in many developing countries. Japan is the second largest advertising power in the world after the United States. In recent years, it has spent more than 11 billion U.S. dollars on advertising and has spent an average of 100 U.S. dollars per person a year, accounting for 10% of the world’s advertising costs. The advertising industry accounts for 1% of the national income. .