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上海机场德高动量广告公司为了世博会的召开,精心准备世博公益广告发布方案,及时谋篇布局、精心调整,以各种媒体形式进行着世博的宣传。目前,机场世博公益广告宣传任务已基本完成,反响良好。此次世博公益宣传在媒体制作安装等费用上总计人民币百万余元,两场共发布媒体1300余件(处),这是公司成立至今发布量最大,也是最重视的一次公益广告投入。尤其是在虹桥2号航站楼为世博新制作的巨型吊旗和包柱,位于人流集中区域,相当醒目;崭新的LED媒体播放形式,更是得到了前来视察的上海市委书记俞正声和其他市委领导的赞赏。
In order to convene the World Expo, Shanghai Airports Dresdner Momentum Advertising Co., Ltd. carefully prepared the public service advertising program for the Expo, timely made arrangements for it, carefully adjusted it, and carried out the promotion of the Expo in various media forms. At present, the task of propaganda for public service advertising at the airport Expo has been basically completed with good response. The public welfare promotion of the Expo reached a total of more than RMB 1 million in media production and installation costs, and more than 1,300 pieces of media were distributed in two games. This is the largest amount of public-interest advertising investment since the establishment of the company. Especially in Hongqiao Terminal 2, a giant hanging flag and wrapper for the Expo, which is located in a crowded area, is quite eye-catching. The brand-new LED media player has also received the inquiries from the Shanghai Party Secretary Yu Zhengsheng and others. The leaders of the municipal party committee appreciated.