如何在激烈的市场竞争中,不断做强做大,并实现羊绒品牌的附加值,是我国羊绒产业领军企业之一的北京雪莲羊绒公司的目标。在公司董事长陈涛的带领下,雪莲羊绒从时尚化的理念出发,发布了2008品牌战略,并加速建立国内市场的销售网络,对生产、销售渠道和品牌等方面的优势进行了整合,跳出价值链的最低端,进一步完成商业模式上的转变。其力度之大,目的之明确,让业内为之关注。 In the fierce market competition, how to continuously strengthen and enlarge and realize the added value of cashmere brand is the goal of Beijing Xuelian Cashmere Company, one of the leading cashmere enterprises in China. Under the leadership of Chairman Chen Tao, Xuelian Cashmere started from the concept of fashion, released the 2008 brand strategy and accelerated the establishment of a sales network in the domestic market, integrating advantages in production, sales channel and brand, etc., out of value The lowest end of the chain, to further transform the business model. Its strength, the purpose of a clear, so that the industry is concerned.