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近年来,传统媒体与新媒体之间的关系研究是传媒界的讨论热点,两者是殊途同归,是互相排斥,还是融合发展,学者们对此莫衷一是。在这样的背景下,高校内部作为传统媒体的校报和作为新媒体的新闻网之间的关系也变得错综复杂。站在学校高度俯瞰两者更容易理顺两者关系,高校可以借鉴流行于社会传统媒体中的报办网站做法,促使校报与新闻网融合发展,切实提高学校宣传工作。
In recent years, the study of the relationship between traditional media and new media is a hot topic of discussion in media circles. Both are mutually exclusive, mutually exclusive, or amalgamated and developed. In this context, the relationship between the university newspaper as a traditional medium and the news network as a new medium has also become intricate. Standing in the school overlooking the two more easily straighten out the relationship between the two, colleges and universities can learn from the traditional media outlets in newspapers practice, to promote the integration of the school newspaper and news network, and effectively improve the school advocacy work.