本文对战略导向影响产品创新的路径进行了研究,发现不同战略导向对学习活动有不同的选择倾向,而不同类型的学习活动也会对产品创新产生不同的影响。本研究不仅弥补了应用性学习与探索性学习研究的不足,也有助于企业引导和利用组织学习来提高产品创新水平,为管理实践提供理论参考。 This paper studies the strategic direction of the product innovation path and found that different strategic orientation of learning activities have different preferences, and different types of learning activities will have different effects on product innovation. This study not only make up for the lack of applied learning and exploratory learning research, but also help enterprises to guide and use organizational learning to improve the level of product innovation, to provide a theoretical reference for management practices.