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在全球化背景之下,大众文化已实现更大范围的跨国家、跨民族传播。影视作品作为大众文化的典型,也借助互联网的力量迅速在全球范围内传播。《纸牌屋》是美剧在中国实现跨文化传播的典型代表,截止到2015年12月31日,该剧第一季到第二季在中国的网络点击率已经突破了2.7亿次。本文以美剧《纸牌屋》为例,对美剧在中国的跨文化传播进行了剖析,进一步探究美剧在中国流行的原因,总结美剧在中国的跨文化传播过程中成功的经验,为华语影视作品走出国门走向世界提供借鉴。
In the context of globalization, mass culture has achieved a wider spread across nations and nations. Film and television works as a model of popular culture, but also with the power of the Internet quickly spread around the world. As the typical representative of the U.S. drama cross-cultural communication in China, “House of Cards” has reached 270 million internet hits in China from the first quarter to the second quarter of December 31, 2015. This paper analyzes the reasons for the popularity of the U.S. drama in China through the analysis of the cross-cultural transmission of the U.S. drama in China, taking the example of the “Playhouse” in the U.S. drama series. It also summarizes the successful experiences of the American drama in the cross-cultural communication in China, Country door to the world to provide reference.