广告代言人与经营者的地位、性质不同,广告中的代言人的言行不具有可信赖性,代言人在广告中也不具备独立的法律人格,其权利、义务统一于合同行为之中,而非与消费者的对立之中。代言人不是经营者,法律不应当课以比经营者更重的严格责任,也不应让其承担连带责任。 Ad spokespersons and managers of the status and nature of different ads in the spokesman’s words and deeds are not credible, the spokesman in the ads do not have an independent legal personality, its rights and obligations in the contract behavior, rather than spending Among the opponents. The spokesman is not the operator, the law should not be classier than the operator’s strict liability, nor should it be jointly and severally liable.