广告设计是把创意具体化,使设计者的构想变为现实。创意是广告的灵魂。创意好的广告作品,不仅是优秀的宣传品,而且可以成为艺术珍品,广告创意要求人们摆脱旧的观念,运用创造性思维,创作出引人入胜的优秀作品。广告有知名度与美誉度的问题,创意不佳的广告可能会有很高的知名度,但不一定有很高的美誉度。广告创意是广告设计、制作的先导和前提,没有好的广告创意就不会有成功的广告。创意由灵感激发而来,但对 Advertising design is the embodiment of creativity, so that the designer’s idea into reality. Creative is the soul of advertising. Creative advertising works, not only excellent promotional materials, but also become a treasures, advertising ideas require people to get rid of the old ideas, the use of creative thinking, create fascinating works of excellence. Advertising has a reputation and reputation issues, poor creative advertising may have a high reputation, but not necessarily a high reputation. Advertising creative advertising design, production of the pilot and premise, there is no good advertising will not have a successful advertising. Ideas are inspired by inspiration, but yes