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俗话说“佛靠金装,人靠衣装”,商品经济社会则有“产品靠包装”的说法,而究竟要靠什么样的包装,则值得深入研究和探讨。目前在包装设计领域存在一对突出矛盾:一方面,企业为了推销自己的产品、树立品牌形象、建立企业信誉,在进行产品包装时,尽量讲究精美,上档次,追求较高的包装附加值;另一方面,豪华包装和过分包装又导致了产品名不副实、资源过度浪费,环境严重污染,影响生态平衡及经济和社会的可持续发展。世纪之初,已迫切需要在这两方面找到一个平衡点,解决这一突出矛盾。
As the saying goes, “Buddha by gold, people rely on clothes”, the commodity economy and society have “product by packaging” argument, and what depends on what kind of packaging, it is worth in-depth study and discussion. At present, there are a pair of prominent contradictions in the field of packaging design: on the one hand, in order to sell their own products, establish brand image and establish corporate reputation, enterprises try their best to pay attention to exquisiteness, On the other hand, luxury packaging and over-packaging have led to unworthy of the product name, excessive waste of resources, serious environmental pollution, affecting ecological balance and economic and social sustainable development. At the beginning of this century, there is an urgent need to find a balance between these two areas in order to resolve this prominent contradiction.