随着计算机设备和网络技术的普及,传统阅读方式受到了信息化的冲击,传统出版社需要结合当前时代特点和自身发展现状,促进多元化的转型发展。本文主要分析了传统出版社的现状,并针对传统出版社向数字化、文化和信息服务业及其他行业转型进行了研究和探讨,以期促进我国传统出版社的发展,提高市场竞争力。 With the popularization of computer equipment and network technology, the traditional reading mode has been impacted by the information technology. Traditional publishing houses need to combine the characteristics of the current era and their own development status to promote the diversified transformation and development. This article mainly analyzes the status quo of traditional publishing houses, and studies and discusses the transformation of traditional publishing houses into digital, cultural and information service industries and other industries with a view to promoting the development of our traditional publishing houses and enhancing their market competitiveness.