导购是“临门一脚”的功夫,对导购技巧的要求远远高于对知识面的要求。在同质化的产品竞争中,终端零售无疑就是营销高手们过招的“集中营”。试想,如果单店销量都能做到第一或名列前茅,那不就是“决胜终端”了?! 那么,决定单店零售量的主要因素是什么呢?一是品牌拉力,二是终端推力。终端推力不外乎包括人的因素、物的因素(商 Shopping guide is “a kick”, the requirements of shopping guide skills is much higher than the knowledge of the requirements. In the homogenization of product competition, the terminal retail is undoubtedly the marketing experts have resorted to “concentration camp ”. Imagine if the single-store sales can do the first or top, it is not “decisive terminal ” So! So, the main factors that determine the retail volume of single store What is it? First, brand pull, and second, terminal thrust . Terminal thrust is nothing more than including human factors, material factors (business