虽然地市级纸媒在传播多样化、手段便捷化等方面存在明显的短板,但其内容的原创性、信息的权威性、本地化的市场优势等是新媒体不可比拟的。地市级纸媒要想在逆境中求生存求发展,除了积极与新媒体进行多方位的融合之外,更为重要的是打造好自己的新闻产品,专注自己的长处,坚守固有的优势,力争做大做强。 Although there are obvious shortcomings in the diversification and facilitation of the city-level paper media, the originality of the content, the authority of the information and the market advantage of localization are unmatchable by the new media. In order to survive and survive in the face of adversity, prefectural-level paper media, apart from its active integration with the new media, it is even more important to create its own news products, focus on its own strengths, stick to its inherent advantages and strive for Bigger and stronger.