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中国大多数消费者对于汽车的印记由较为被动地接受,到主动地需求消费,SUV本身所蕴含的文化与心理意义满足了现代消费者的诸多需求任何流行消费品都有自己的文化密码。汽车对于许多美国家庭来说意味着家人团聚与欢乐,这来自于深刻的童年记忆——父母兴高采烈地把新车开回家,全家在周末一起快乐、亲密地驾车出游。SUV界的翘楚“牧马人”更是把
Most Chinese consumers for the car’s mark from a more passive to take the initiative to demand consumption, SUV inherent cultural and psychological implications to meet the many needs of modern consumers any popular consumer goods have their own cultural password. Cars for many American families mean family reunion and joy, thanks to a deep childhood memory - parents happily driving a new car back home, the family happy together on weekends, and driving intimately. SUV industry leaders “Wrangler ” is to put