以梅西和彭尼为代表的美国大型连锁百货公司打出了创意牌,积极拥抱科技、抓住品牌客户提升店内销售额,形势正出现逆转。对于仇视零售业的人来说,打击百货公司是他们最喜爱的消遣。然而,尽管百货公司因其陈旧的业务模式、缺乏生气的店面和高龄化的客户群而备受诟病,但美国百货公司在过去两年中东山再起,可以说一扫长期以来的颓势。 The big department store chain in the United States, represented by Messi and Penny, played a creative brand, actively embracing technology and seizing brand customers to boost sales in the store. The situation is now reversed. For those who hate the retail industry, the fight against department stores is their favorite pastime. However, while department stores have been criticized for their obsolete business models, the lack of animated stores and an aging customer base, U.S. department stores have risen in the past two years, sweeping the long-term downturn.