目前,中国的动漫产业发展非常迅速,正逐渐的在融入我们的生活当中,也影响着人们的生活习惯,成为大众文化与流行文化中,不可缺少的一部分。随着互联网的发展,特别是移动互联网的普及,为全民化的动漫创作创造了有力的条件,同时互联网还产生了许多自媒体平台,扩大了动漫品牌在自媒体传播的范围。动漫品牌的用户从单纯的读者变成了参与创作者。全民互动推动了动漫品牌的新发展。动漫形象代言的品牌,是依附于动画、漫画的创作,在品牌宣传 At present, China’s animation industry has developed very rapidly, is gradually incorporating into our life, affecting people’s living habits and becoming an indispensable part of popular culture and popular culture. With the development of the Internet, especially the popularization of the mobile Internet, it has created a strong condition for the popularization of animation creation. Meanwhile, the Internet has also generated many self-media platforms and expanded the scope of the animation brand communication in the media. Animation brand users from a pure reader into a creator. The universal interaction promoted the new development of animation brand. The image of the endorsement of animation brand, is attached to the animation, comic creation, brand promotion