解剖柯达的日本市场伊斯曼·柯达公司是美国最大的照相机和摄影器材制造商,出售胶卷占公司总销售额的65%。六七十年代,柯达公司在日本出售的胶卷数量比其它任何国家都要少。之所以如此,是因为柯达公司与占有大部分市场的富士和柯尼卡胶卷公司存在激烈的竞争。到了1976年柯达公司胶卷销量更是一落千丈,不想办法改变这种状况,就有丧失日本市场的可能。柯达公司总裁兼首席执行官华特· Dissect Kodak’s Japanese Market Eastman Kodak Company is the largest manufacturer of cameras and photographic equipment in the United States. It sells film for 65% of the company’s total sales. In the 1960s and 1970s, Kodak sold fewer films in Japan than any other country. This is due to the fierce competition between Kodak and Fujifilm and Konica Film Company, which hold the majority of the market. By 1976 Kodak’s film sales had plummeted. If they did not want to change this situation, they would lose the Japanese market. Kodak President and CEO Walter