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2004年2月江苏电视台正式定位为“以资讯为核心,情感为特色”的特色频道。江苏卫视体现情感特色的节目主要是被命名为《情感地带》的主打栏目群。由于该主打栏目群是由七档60分钟的栏目所构成,因此,它不仅在当地产生了较大的影响,更重要的是,它在各省卫视频道纷纷寻求特色定位的行动中,以主打栏目群这一集约化优势,使得江苏卫视的“情感”特色有了强有力的“物质”支撑。下面我们将从《情感地带》的历史沿革、《情感地带》对特色频道建设的作用以及我国电视节目的发展趋势等三个方面对该栏目群做一解析。
February 2004 Jiangsu TV Station officially positioned as “information as the core, emotional characteristics,” the special channel. Jiangsu TV shows the emotional characteristics of the program is named as the “emotional zone” main section of the group. As the main section of the column is composed of seven 60-minute columns, it not only has a greater impact on the local area, but more importantly, in its efforts to find distinctively positioned satellite TV channels in various provinces, This group of intensive advantages, making Jiangsu Satellite TV “emotion ” feature has a strong “material ” support. Below we will from the “emotional zone” historical evolution, “emotional zone” on the construction of special channels and the development trend of television programs in China from three aspects of the group to do an analysis.