目前大部分经销商起步阶段资金实力小,融资渠道单一,经营能力差,信誉低,产品推广经验少,网点建设、铺货进度和销售上量缓慢,做大做强很吃力。因此,经销商要在快速、复杂、多变的市场竞争中生存与立足,就应该充分借用厂家的资源与政策,借厂家的“鸡”,不断发展与壮大自己。经销商要借厂家的什么“鸡”?如何才能借到厂家的“鸡”呢? At present, most dealers have small capital strength, single financing channel, poor management ability, low credit, little product promotion experience, slow network construction, slow distribution and slow sales volume. Therefore, distributors in the fast, complex and ever-changing market competition in the survival and foothold, we should make full use of resources and policies manufacturers, manufacturers by the “chicken” and continue to develop and grow their own. Dealers want to borrow what manufacturers “chicken”? How can we borrow manufacturers “chicken”?