党的十八届三中全会要求,“在新的历史起点上全面深化改革”。这对于电视媒体同样重要。笔者认为,电视媒体要全面深化改革,就必须遵循电视发展规律,树立企业家思维,实现政治家意识与企业家思维的结合,这是电视媒体的发展之道。一、政治家意识与企业家思维结合的理论依据所谓政治家意识,就是宣传思想工作要坚持正确的政治方向,坚持社会主义核心价值观,把实现好、维护好、发展好最广大人民根本利益作为出发点和落脚点, The Third Plenary Session of the 18th CPC Central Committee called for “deepening the reform in an all-round way in the new historical starting point.” This is equally important for the television media. The author believes that to fully deepen the reform, the television media must follow the law of television development, establish entrepreneurial thinking, and realize the combination of politician awareness and entrepreneurial thinking. This is the way for the development of television media. I. Theoretical Basis for Combining Politician Consciousness with Entrepreneurial Thinking The so-called politician’s sense is that publicity and ideological work should adhere to the correct political orientation and adhere to the core values ​​of socialism and take the realization of, safeguarding and developing the fundamental interests of the overwhelming majority of the people as Starting point and ending point,