“门”是美国政坛丑闻的代名词。所谓“三门”事件是指牵连到三位美国总统的政治风波。即尼克松的“水门事件”,里根的“伊朗门”事件和克林顿的“白水门事件”。当危机出现后,三位总统面对新闻媒介的频频曝光,面对广大公众的知情要求,面对“门”丑闻所产生的政治危机,分别采取了不同的“应战”措施:或消极对抗、被动敷衍,或积极主动地配合新闻媒介的调查,从这里反映出总统不同的公关意识,形成不同的公众形象,也 “Door” is synonymous with the U.S. political scandal. The so-called “three-door” incident refers to the political storm implicated in the three U.S. presidents. Nixon’s Watergate, Reagan’s Iranian Gate and Clinton’s White Water Gate incident. When the crisis occurred, the three presidents faced with the frequent media exposure and faced with the general public’s informed demands. In response to the political crisis resulting from the “door” scandal, the three presidents took different “counter-measures”: negative resistance, Passive perfunctory, or proactively cooperate with the media investigation, from here reflects the president’s different public relations awareness, the formation of a different public image, but also