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60亿杂志蛋糕 热闹的杂志市场背后是巨大的利润诱惑。与读者之间更亲密的接近性、产品呈现的精美性、相对电视媒体更好的文字传达,以及更精确的目标读者到达,都使得杂志成为一种近乎完美的广告平台。美国时代出版公司总裁Ann Moore说:“期刊产业显然是一个令人兴奋的行业,杂志有着更高的回报率和更好的现金流。否则,时代公司不能从1978年的6本杂志增长到今天的132种,我们也不可能在过去的3年中投资25亿美元用于收购杂志”。
6 billion magazine cake behind the lively magazine market is a huge profit temptation. More intimate proximity to readers, the beauty of product presentation, better text delivery relative to the television media, and more precise target audience reach make the magazine an almost-perfect advertising platform. Ann Moore, president of America’s Times Publishing Company, said: “The journals industry is clearly an exciting industry with a higher rate of return and better cash flow. Otherwise, Time Inc. can not grow from 6 magazines in 1978 to today 132 species, we also can not invest 2.5 billion US dollars in the past three years for the acquisition of the magazine. ”