宝洁进军中国仅3年即实现盈利,创下世界500强速度之最。此后,其销售额以平均每年50%的速度递增。但在宝洁进入中国10周年的1998年之际,公司销售额一反常态地出现了数年来从未有过的倒退。据有关统计显示:广州宝洁的主营业收入从1997年80多亿元的最高峰下降至1998年的52.42亿元,1999年继续下降至39.17亿元的最低点,是时业内估计 Procter & Gamble entered China only 3 years to achieve profitability, setting the world top 500 speed. Since then, its sales have increased at an average annual rate of 50%. However, on the 10th anniversary of P & G's entry into China in 1998, the sales of the company have uncharacteristically returned from the past few years. According to relevant statistics, the main operating income of Guangzhou P & G dropped from the peak of more than 8 billion yuan in 1997 to 5.242 billion yuan in 1998 and dropped to the lowest point of 3,917 million yuan in 1999,