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丁家宜日前为自己定下了2016年5亿元人民币的销售目标,这距离丁家宜重返市场已有半年时间。在这半年中,丁家宜新推的部分产品已经降价近半,且销售渠道主要依赖于线上,KA渠道却久久没有铺货,这与80%的销量要来自于KA卖场的目标相差甚远……1995年,丁家宜在苏州成立,以美白和防晒产品著称。当时,中国市场对于功能性洗面奶还没有多少认知,丁家宜通过“一洗白”产品普及了美白洗面奶产品,并获得了一定市场份额。随后推出的防晒产品,在
Ding Jiayi set himself the target of selling 500 million yuan in 2016 for a period of six months before returning to the market. In the past six months, some of Ding Jiayi’s new products have been reduced by nearly half, and the sales channels mainly depend on the online channels. However, KA channels have not been distributed for a long time, which is far from the target of 80% sales from KA stores. ... 1995, Ding Jiayi set up in Suzhou, whitening and sunscreen products known. At that time, the Chinese market for functional facial cleanser is not much knowledge, Ding Jiayi “a wash white ” products universal whitening facial cleanser products, and gained a certain market share. Subsequent launch of sunscreen products, at