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随着中国旅游业的快速发展,旅游经济已成为中国经济的重要组成部分。作为旅游资讯的重要传播平台,中国报业旅游联盟于2016年4月1日在福建莆田正式成立,全国120多家主流媒体今后将实现深度合作,共享全国报业旅游资源。在传统媒体经营遭遇困境的情况下,如何帮助报社突破重围、抱团取暖、资源共享、多元发展,把旅游办成新的报业营销增长点等供给侧改革新思路值得我们认真探讨。
With the rapid development of China’s tourism industry, the tourism economy has become an important part of China’s economy. As an important platform for the dissemination of travel information, China Newspaper Travel Alliance was officially established on April 1, 2016 in Putian, Fujian Province. More than 120 mainstream media outlets across the country will achieve in-depth cooperation in the future and share the resources of newspaper tourism in the country. Under the circumstance of the traditional media operation, how to help the newspaper break new ground, keep the group warm, resource sharing and diversified development, and make tourism a new newspaper marketing point of growth and other supply-side reform new ideas deserve our serious discussion.