大学出版社如何在优势与劣势、有利与限制之间找准位置，求得生存与发展，选题的竞争至关重要。除坚持“两为”的办社宗旨外，统筹兼顾全面规划、“两个效益”的统一、风险意识、对市场的了解分析与宣传效应、科学管理等问题，均应十分重视。 How University Press finds its place between strengths and weaknesses, advantages and limitations, survival and development, and the competition for topics are of crucial importance. Apart from adhering to the “two for” principle of running a business, the overall plan should take all factors into account, such as unification of “two benefits”, risk awareness, understanding of the market, propaganda effects, and scientific management.