一、地方台海外频道的发展现状除中央媒体外,我国的省级海外电视媒体成立的时间很短,真正完整频道而不是单个节目覆盖海外的历史可以从中国电视长城平台的建立算起。2004年中国电视长城(美国)平台开播,除了中央级媒体如央视4套、9套,凤凰卫视和香港有线外,北京、上海、广东、浙江等省级电视台建立了国际频道,开始了完整频道的海外覆盖,由此拉开了地方电视台拓展海外市场的序幕。 First, the development of local channels overseas Channel In addition to the central media, China’s provincial overseas television media set up a very short time, the real full channel rather than a single program covering overseas history can be built from the China Great Wall TV program. In 2004, the China Television Great Wall (USA) platform was launched. Apart from the central media such as CCTV 4, 9, Phoenix TV and Hong Kong Cable, Beijing, Shanghai, Guangdong, Zhejiang and other provincial TV stations set up international channels and started full channels Of overseas coverage, which opened the prelude to local television stations to expand overseas markets.