米格罗是个商业集团,它在瑞士家喻户晓,妇孺皆知。因为:一、出售的商品比较便宜,而且各地的商店价格相同。二、经营规模,超级市场和销售中心的售货面积达65万平方米。1990年米格罗商店销售总额为136.82亿瑞士法郎。就连闻名世界的雀巢咖啡公司在瑞士的营业额也难予与之匹敌。三、创立了合作社形式,社员有优惠。目前吸收社员152万多名,瑞士差不多一半家庭中拥有一名米格罗社员。入社手续极简单,只要交上10个瑞士法郎,使可领到一张社员证。社员不仅能在米格罗购物享受优惠,而且可以免费得到米格罗出版的书报杂志。四、多种经营。除开商店外,米格罗还拥有一家银行、一家保险公司、一家海运公司、运输和仓储企业、加油站系统、书店等等。米格罗生产的面包占全国面包产量的34.7％, Migro is a business group that is well-known in Switzerland and is well known to women and children. Because: First, the sale of goods is relatively cheap, and the prices of shops around the same. Second, the scale of operations, supermarkets and sales center of the sales area of ​​650,000 square meters. The total sales of the Migro store in 1990 amounted to 13.682 billion Swiss francs. Even the world-famous Nestle Coffee Company’s turnover in Switzerland is hard to match. Third, the form of cooperatives was created, and members had preferential treatment. At present, more than 1.25 million members are recruited, and almost half of the families in Switzerland have a MiGelo member. The admission procedure is very simple, as long as you pay 10 Swiss francs so that you can receive a membership card. Members can not only enjoy shopping at Migro, but also get free books and magazines published by Migro. Fourth, a variety of operations. In addition to shops, Migro also owns a bank, an insurance company, a shipping company, transportation and warehousing companies, gas station systems, bookstores and so on. Migro produces 34.7% of the national bread production.