人人网以庞大的在校学生群体为目标,基于实名制注册来打造精准的互动体验营销模式;中国移动针对学生这一年轻群体独立、自主、时尚、新潮的特点,开发出通信行业在校园的第一品牌“动感地带”。近年来,随着我国高校的日渐繁荣和学生消费能力逐年递增,越来越多的商家开始将自己的经营重点转向了校园这一发展潜力巨大的市场。象牙塔内商战正酣。对于传统的邮政企业而言,除了一年一度的录取通知书寄递、校园包裹收寄等服务项目外,我们又该凭借什么样的产 Renren to a large group of students in school as the goal, based on real-name registration system to create accurate interactive experience marketing model; China Mobile for students young people independent, autonomous, stylish, trendy features, the development of the communications industry in the campus The first brand “movement zone ”. In recent years, with the gradual prosperity of China’s colleges and universities and the increasing spending power of students, more and more businesses are beginning to shift their business focus to the campus, a market with great potential for development. Ivory tower business war in full swing. For the traditional postal enterprises, in addition to the annual admission notice delivery, school parcel delivery and other services, we should with what kind of production