广告专业强调实践性,但广告专业的实践性不仅仅体现在学生的实习环节,在课堂50分钟,教师同样可以通过有效的课堂设计、新颖的授课方式,将实践的理念引入课堂。本文作者基于对实践理念的深入思考,结合教学经验,从中探索广告课堂具有操作性的实践教学策略,以期通过这些策略的合理应用提升学生的学习兴趣,增强课堂教学效果。 The advertising profession emphasizes practicality, but the practicality of the advertising profession is not only reflected in the student’s internship. In the classroom for 50 minutes, the teacher can also introduce the practice idea into the classroom through effective classroom design and novel teaching methods. Based on the in-depth consideration of practical concepts and the teaching experience, the author of this article explores the practical teaching strategies of advertising classrooms in order to improve students’ interest in learning and enhance classroom teaching through the rational application of these strategies.