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翻转课堂教学模式是一种最先在美国得到实施并取得成效的教学模式,该模式将传统教学教师在课堂上讲授知识,学生在课外通过完成作业而内化知识的过程翻转过来,在教学过程中利用现代科学技术为载体,将知识的传授放在课外,知识的内化过程放在课堂,是一种新型的教学模式。翻转课堂在我国的理论和实践方面还十分薄弱,尤其是在广告设计专业教学中的实践。所以在广告设计专业中进行翻转课堂教学实践研究具有重要的理论和实践意义,对翻转课堂在我国的广告设计专业教学实践中有很大的促进和帮助的作用。
Flip classroom teaching model is one of the first in the United States to be implemented and effective teaching mode, the model will be taught by traditional teachers in the classroom knowledge, students in the process of internalization through homework turn over the process of teaching in the teaching process In the use of modern science and technology as a carrier, the impartation of knowledge outside the class, the process of internalization of knowledge in the classroom, is a new type of teaching mode. Flip classroom in our country’s theory and practice is still very weak, especially in advertising design teaching practice. Therefore, it is of great theoretical and practical significance to carry out the research of flip classroom teaching practice in the field of advertisement design. It plays an important role in promoting and helping the flip classroom in our country’s advertising design specialty teaching practice.