服装产业已经成为国内的支柱产业,但是由于历史等原因,国内的服装品牌无论是在设计还是品牌的知名度上与国际大品牌都很大的差距。本为重点探讨了时尚资讯的概念,以及对于品牌服饰开发的意义,并分析了目前国内时尚资讯业的困惑和现状,对后继的发展提供一个深入研究的方向。 Apparel industry has become a pillar industry in China, but because of history and other reasons, the domestic apparel brands both in the design or brand awareness and international brands are a big gap. This is the focus of discussion on the concept of fashion information, as well as the significance of the development of brand apparel, and analysis of the current domestic fashion industry confusion and the status quo, the development of follow-up to provide an in-depth direction.