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门市部是新华书店的脸面,读者往往根据他们对门市供应的印象来评定整个书店工作的好坏。当前门市部在重塑主渠道形象,提高一般书有效供给中处于最前沿的位置。它所遇到的市场竞争,比以往任何时候都更加激烈,它的购物环境、经营时间、经营品种等方面,与其他商业网点比,都有很大差距。本文拟对门市面临的形势与对策作如下探讨。
The store is the face of Xinhua Bookstore, readers tend to assess the store according to their impression of the store to assess the quality of the entire bookstore. The current shops in the remodeling of the main channel image, improve the general supply of books in the forefront of the effective position. The market competition it encounters is more intense than ever before. Its shopping environment, business hours, business varieties and other aspects are far behind those of other commercial outlets. This article intends to store the situation and countermeasures to make the following discussion.