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2012年9月的一天,某传统冰箱制造商的高管对《电器》记者慨叹:“我们错失了高端产品的布局良机。”一个月之后,在该公司新年度的经销商大会上,除了美女模特与精心设计的冰箱一同亮相之外,设计这一系列新品的工业设计公司也被史无前例地隆重推出。会场之中,那位高管对记者会心一笑:“这是传统家电企业在工业设计领域的觉醒之作。”再不觉醒,就晚了。
One day in September 2012, a senior executive of a traditional refrigerator maker lamented “Electricity” reporter: “We missed the opportunity for a high-end product layout.” A month later, at the company’s distributor conference for the new year, In addition to the beautiful models and well-designed refrigerators unveiled together, the design of this new series of industrial design companies have also been grandly launched. Among the conference venues, the executive gave a heartfelt smile to reporters: “This is the awakening of the traditional home appliance enterprises in the field of industrial design.” “Do not wake up, it is late.”