新时代下电视剧营销模式的转变

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4+X模式将随着2015年一剧两星新规的到来正式终结年近岁末,很多行业正在按部就班地做年终总结,规划明年的发展计划,颇有点收拾收拾好过年的味道。但是在影视剧行业,随着“一剧两星”的来临,不管是播出机构还是制作机构,都将在忐忑中度过2014年岁尾。“一剧两星”在很多人听起来还是有些专业,简单地解释一下,很妇理解:从2004年起,国内电视剧市场开始实行“4+X”的播出模式,也就是一部电视剧最多可以在4家上星卫视和几家地面频道(仅限该频 4 + X model will be formally terminated with the arrival of the two-star new rules in 2015 One recent year-end, many industries are doing year-end summary step by step to plan the development plan for next year, rather tidy up the New Year taste. However, in the film and TV drama industry, with the advent of “a play two stars”, whether it is a broadcast agency or a production agency, it will spend the year-end in 2014. “A two-star ” in a lot of people sounds still some professional, simply explain, very understanding: Since 2004, the domestic TV market began to implement “4 + X ” broadcast mode, that is A TV series can be up to 4 Star TV and several terrestrial channels (this frequency only
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