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卫生宣传工作是卫生工作的重要组成部分。在卫生宣传工作中加强新闻策划,对增强宣传效果,促进卫生事业的健康发展,具有极其重要的意义。开展卫生宣传新闻策划,需要掌握以正面宣传为主、从受众出发、真实性、可行性等原则。实施卫生新闻策划,需要注意选好主题、突出创新特征、把握时宜性。要通过恰如其分的新闻策划,开创卫生新闻宣传工作的新局面。
Health advocacy work is an important part of health work. Strengthening public information planning in health promotion work is of great significance to enhancing the effectiveness of publicity and promoting the healthy development of public health. To carry out news planning of health promotion, we need to grasp the principle of positive publicity, starting from the audience, authenticity and feasibility. The implementation of health news planning, need to pay attention to selecting the theme, highlighting the innovative features, grasp the appropriateness. We must create a new situation in the health news propaganda through appropriate news planning.