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在入世缓冲期内,跨国汽车企业在中国加速了战略布局,积极扩张经营,加强了对汽车产业链的全面控制。我国颁布实施《汽车品牌销售管理办法》后,跨国汽车企业凭借手中的品牌优势,借政策之力整合和控制汽车销售渠道,企图扼制我国民族汽车工业的发展,达到垄断中国汽车市场的目的。本文分析了入世缓冲期内汽车主流销售渠道的形成,外商对销售渠道的控制以及这种控制对我国民族工业和汽车市场的影响,并对如何实施反控制提出了点滴建议。
During the buffer period of entry into WTO, multinational auto companies accelerated their strategic layout in China, actively expanded their operations and strengthened their overall control of the automobile industry chain. After the promulgation and implementation of the Measures for the Management of Automobile Brand Sales in China, transnational automobile enterprises have taken advantage of the brand strength in their hands to integrate and control automobile sales channels in an attempt to curb the development of China’s national automobile industry and achieve the purpose of monopolizing the Chinese automobile market. This article analyzes the formation of mainstream automobile sales channels during the period of WTO entry, the control of foreign sales channels and the impact of such controls on China’s national industries and automobile markets. Some suggestions are put forward on how to implement anti-control.